There were two daughters called Dreams and Consciousness. They were raised against the backdrop of the Hyderabadi sun. As it set they were veiled by its ochre rays and regaled with tales of whimsy and fantasy. As they grew older, Dreams and Consciousness found other spaces to roam; they chased each other under intricate ceilings illustrated with mughal jaal, and rococo mouldings, they played hide and seek across the patina stained floors of the nearby library. At the end of the week they spent time eating dessert under the stone cool shade of the Secunderabad club down the road.
The Sanskrit word for dreams, is Swapna. And on the topic of dreams, Swapna had many. One recurring vision she had was of an aesthetic that transcended time and culture, where embroidery would be both the material surface, a form and even more.
With the backdrop of Hyderabad, an exceptional synthesis of (Nizamian) Persian-Mughal, Colonial and Indosarasenic magnificence, its milieu has always been abundant in the visual memory of Swapna. These diverse inspirations keep filtering in to lend distinctiveness to ensembles.
Swapna chose the name Mishru as a name, to allude to this unique blend, in colloquial Gujarati it means “a mix”, the brand hopes to set a harmony and balance of aesthetic character.
“Mishru blends streams of influences, from architecture and art, it doesn’t look at it to return to those moments, rather carries it with them through a contemporary filter”
MISHRU IN THE MEDIA
DETAIL IN THE DESIGN
The ephemeral quality is accented by the selection of gossamer fabric, translucent canvases of organza, tulle and net that frame, even with a simple drape, the wearers in an effortless grace. Silhouettes are also designed to be easy, reliable and light. The lightness allows Mishru ensembles and our patrons to both have a playful nature. There is a sense of being encouraged to be carefree and ones true self.
The unexpected makes its way into every Mishru ensemble, via colour, embroidery manipulation, or silhouette. Each new collection builds on the capsule prior creating a live archive of evergreen and classic design, that is always evolved upon. It’s this way that allows adaptation and modifications in exceptional ways.