The design philosophy starts with a few keywords, subtlety, lightness and surprise.

Mishru ensembles stand out because of the attempts of subtlety. The embroidery here is exceptionally detailed, typically in an unusual relief colour of off white pearls and glass beads; this compliments the brands sublime colour palette.

This all over ornateness maintains a delicate softness, because its style of embellishment changes when viewed at different angles. This is also accentuated with unexpected combinations, kalamkari a revered art form as embroidery, or marbling but of fabric, 3D embroidery but set to look like an illusion and float.

The Sanskrit word for dreams, is Swapna. And on the topic of dreams, Swapna had many. One recurring vision she had was of an aesthetic that transcended time and culture, where embroidery would be both the material surface, a form and even more.

With the backdrop of Hyderabad, an exceptional synthesis of (Nizamian) Persian-Mughal, Colonial and Indosarasenic magnificence, its milieu has always been abundant in the visual memory of Swapna. These diverse inspirations keep filtering in to lend distinctiveness to ensembles.